Episode 260- Success Is Not Pursued - It's Attracted

We often find ourselves trapped in the "relentless pursuit" of success, constantly moving the goalposts and feeling that we are never "good enough." But what if the secret to achieving your dreams wasn't found in the chase, but in a profound shift in identity? The truly successful understand that the goal is not to pursue success—it is to become the person who effortlessly attracts it. Key Highlights: The Strategy to Attract Success

• The Trap of the "Enough Bar": Many of us live in "quiet desperation," chasing an arbitrary idea of success (more money, next degree, next car). This "enough bar" constantly moves, leading to continuous emptiness because the focus is on the outcome, not the inner work.
• The Paradigm Shift: Success should be attracted, not pursued. This means the quest is not for the "thing" itself, but for the person you must become to be capable of attracting and holding that thing. (Credit to Jim Rohn for this philosophy).
• The Value of the Journey: The real reward of any challenging pursuit (like a 16-week transformation) is not the medals or the outcome, but the character traits you develop along the way: Discipline, Focus, Trusting the Process, and Patience.
• Define Your Success: You must first clearly define what success means to you, without comparing yourself to others. What would have to happen for you to feel a sense of accomplishment?
• Craft Your Identity: Once you know what you want, ask: "Who do I have to become?"
  • Find a mentor living the life you desire.
  • Adopt their "alter ego" or mindset.
  • Practice the Be, Do, Have principle: Be that successful person now, Do the things they would do, and you will Have what you desire.
• Bring More Value: You get paid for the value you bring to the hour, not the hour itself. To elevate your life, you must elevate your skills. Invest in courses, mentorship, and self-improvement (refining your skills).
• Be the Thermostat: Stop being a thermometer that only reflects the temperature of the room (your circumstances). Become the thermostat that actively sets the temperature (the energy, the impact, the value) in your life and environment.

Become Attractive, Not Chasing Success is not an external thing to be hunted down; it is a mirror reflecting your personal growth. By focusing on constant and never-ending improvement—by adding value to yourself and the world—you transform into an attractive person with compelling energy. Stop chasing the goal, and start becoming the one who is inherently worthy of it.