Episode 26 | ft. Claire Nance | Advertising in Gaming | Activision Blizzard | Brands In Play
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Episode 26 | ft. Claire Nance | Advertising in Gaming | Activision Blizzard | Brands In Play
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What are the key strategies for successful media buying in gaming?
This week on Brands In Play, Albane Prioux and Nic Hill are joined by Claire Nance from Activision Blizzard Media to talk about what makes an ad campaign effective inside games. We’ll explore how to build campaigns that players actually love, focusing on mobile's unique challenges and opportunities.
We also dive into a bunch of other cool topics, like the rise of anime-inspired ad campaigns, Roblox hitting over 100 million daily users, and why new data from PwC means marketers should rethink their strategies.
And for our Real-Time Review, we're looking at the awesome move the UEFA Women’s Championship made by turning match highlights into an immersive experience inside Roblox.
Watch the full episode
Episode 26 is now live.
And hit follow on Brands in Play for weekly insights
Follow Claire Nance - https://www.linkedin.com/in/clairemnance/
Follow Us:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
#brandsinplay #ActivisionBlizzard #MobileGaming