Episode 26 – Scaling your Service Business – Part 4 - Marketing

Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks like: clear USPs, strong online presence, targeted advertising, and lead nurture.

We’ll talk about where companies waste money, what platforms actually work (like Google and Meta), and how to build a marketing engine that creates consistent, measurable growth.

This isn’t theory — it’s the exact marketing foundation we’ve used to grow service companies across the country. If you’re ready to grow your business, this episode will show you where to start.