Episode 24 - AI, Internationalization & The Future of Business Growth

Intruduction

In this episode of The Boost, Leon and Pablo sit down for an engaging discussion on AI, internationalization, and how businesses can leverage emerging technologies to scale effectively. They break down the impact of AI on business operations, customer interactions, and even the ethical implications of automation. The conversation also explores the growing trend of nearshoring and how companies are moving operations to and from the U.S. to stay competitive in global markets.

Hosts:

Leon Hitchens: Linkedin & X

Pablo Calvo: Linkedin

Find Us:

YouTube: https://www.youtube.com/@TheBoostChannel

Website:https://theboost.fm

Key Topics Covered:

1. AI and Its Current Landscape

• The aftermath of the Super Bowl and OpenAI's ChatGPT commercial.
• The rise of "prompt engineers" and the industry of AI-driven productivity tools.
• The limitations of AI memory and the importance of threading prompts effectively.
• AI struggles with fundamental tasks and why human intervention is still crucial.

2. AI in Business Operations

• The common questions business owners ask about AI: Which one should I use? How do I integrate it?
• The use of AI for automating customer interactions and improving efficiency.
• The risks of poor AI implementation, citing cases like legal AI missteps and refund policy errors.
• The importance of AI agents in streamlining workflows but not fully replacing human oversight.

3. AI and Customer Experience

• The pros and cons of AI-powered customer support tools.
• The impact of AI on customer frustration when systems fail to escalate problems appropriately.
• The delicate balance between AI efficiency and maintaining strong customer relationships.
• The inevitability of AI becoming an integral part of everyday consumer interactions.

4. The Future of AI in Advertising & SEO

• The challenges of AI-driven advertising and how companies will monetize AI-generated content.
• The shift in search engine optimization (SEO) toward AI optimization.
• Google’s struggle to adapt its advertising model to the rise of AI-generated answers.
• How businesses can tailor AI responses to fit their niche needs.

5. Internationalization & Nearshoring Trends

• The increasing number of Latin American businesses expanding into the U.S.
• The role of AI in overcoming language barriers for business expansion.
• The impact of tariffs and political pressures on companies relocating operations.
• How businesses can integrate AI for seamless international operations, including translation and regulatory compliance.

6. AI & Multilingual Business Communication

• AI-powered transcription tools like Fathom that help facilitate bilingual business interactions.
• The growing demand for businesses to support multiple languages in customer service.
• The advantages of AI-driven translations for smoother cross-border operations.
• AI’s role in enabling companies to expand their customer base beyond domestic borders.