Episode 24-02: How Vegas Builds the NFR Experience: VP of Corporate Marketing Bo Gardner

Luke sits down with Bo Gardner, Vice President of Corporate Marketing for Las Vegas Events — the team behind one of rodeo’s most iconic stages. Bo brings a unique blend of Western roots and big-city marketing expertise. He’s one of the key people helping elevate the Wrangler National Finals Rodeo into a world-class, city-wide celebration. In this episode, Luke and Bo dive into: • How Las Vegas Events turns the NFR into a ten-day festival of rodeo, entertainment, and fan experience. • His role as General Manager of the Junior National Finals Rodeo, which spans ten days inside the Wrangler Rodeo Arena. • The strategy behind corporate marketing for rodeo, including sponsorships, partnerships, and year-round engagement. • Why the “NFR Experience” is designed to give every fan a rodeo moment—even those without an arena ticket. • How Bo’s lifelong connection to the Western lifestyle influences his approach to major-event branding. • The behind-the-scenes work that keeps Las Vegas the home of the NFR and the heartbeat of rodeo in December. ━━━━━━━━━━ ★ Thanks for watching! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to like, subscribe, and drop a comment — it helps us keep sharing the grit, glory, and genuine camaraderie that make rodeo and the Western way of life so special. 📧 Get in touch with us: [e-mail] 🌐 Visit our website: www.thelukebranquinhoshow.com ★ Follow on Instagram: www.instagram.com/lukebranquinhoshow ★ Follow on TikTok: www.tiktok.com/@thelukebranquinhoshow Learn more about your ad choices. Visit megaphone.fm/adchoices