Episode 232: Creating a Health-Conscious Non-Alcoholic Beverage with George Youmans of HiYo

📌Make sure to check out HiYo https://drinkhiyo.com/ Hiyo's mindful social tonics are mindfully crafted with organic adaptogens, natural nootropics, and functional botanicals to be the better-than-alcohol alternative

👉In this episode of Drama Free Healthy Living, host Jess Cording speaks with George Youmans, co-founder of HiYo, a non-alcoholic beverage company. George shares the origin story of HiYo, which was inspired by personal family struggles with alcohol-related issues and the lack of satisfying non-alcoholic alternatives.

They delve into the journey from concept to market, discussing the challenges of creating a delicious, functional drink packed with adaptogens, seeking funding, and overcoming production hurdles.

George also sheds light on the societal shift towards reduced alcohol consumption, the financial complexities of producing non-alcoholic beverages, and the importance of a supportive community in entrepreneurship.

With insights on maintaining balance and healthy living, this episode offers an inspiring look at innovation in the wellness industry.

🖋️ Some key points

(00:00) Introduction to the Podcast

(00:38) Meet George Yeomans: Co-Founder of Hyo

(03:23) The Origin Story of Hyo

(07:40) Challenges and Triumphs in Product Development

(13:15) Raising Funds and Market Reception

(22:31) Personal Reflections on Drinking Less

(28:07) Exploring Hyo's Product Line

(36:41) Industry Trends and Future Plans

(40:33) Final Thoughts and Farewell

🌎 Connect with George Youmans

LinkedIN https://www.linkedin.com/in/george-youmans-43428052

🎤 Podcast post-production by Seamless Multimedia

YouTube Link: https://youtu.be/AQ9C5rFXUdE

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Connect with me on IG @jesscording