Episode 23: How To Market Acupuncture Without Sounding "Woo-Woo"

Summary

In this episode of the TCM Teach podcast, Matt Sabey Smith discusses the challenges practitioners face in communicating the principles of Traditional Chinese Medicine (TCM) to modern patients. He emphasizes the importance of clear, relatable language that avoids jargon and mystical terms, while still honoring the roots of TCM. The conversation covers common pitfalls in communication, the significance of first impressions, and practical storytelling techniques to engage patients. Matt also introduces resources for practitioners to enhance their marketing strategies without losing authenticity.