Episode 222 - Badass Softie Leadership: Why Joy, Storytelling, and POV Are Your Competitive Advantage with Dr. JJ Peterson

What happens when you combine unapologetic ambition with a big, soft heart? In today's episode of the It's Your Offer Podcast with Dr. JJ Peterson (StoryBrand's former Head of Story, now Professor-in-Residence and host of Badass Softie), we reframe modern leadership: why joy belongs in the work, how authenticity drives performance, and how to make your unique point of view your unfair advantage—especially in an AI-saturated world. If you're ready to do leadership differently, with joy, authenticity and a point of view that is uniquely yours and powerful, this episode is for you! Enjoy!

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Dr. JJ Peterson's Main Website

Badass Softie Main Website

Dr. JJ Peterson on Instagram

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