Episode 22: Balancing Lead Volume and Quality

For founders, bringing in leads is paramount. As an organization grows, however, determining whether or not you will continue to drive for high volume or start to focus on higher quality leads is a decision that warrants careful consideration. What route is the best fit for your organization? Find out in this episode as we talk through the pros and cons of each approach, real world examples of how different organizations have handled their leads, and pose questions for you to help discover which path best suits your team. “Think about where you want to go based on where you are now, and how you can overcome those challenges.” - Josh Sweeney