• Episode 21: Unpacking Dr Pepper's Journey from Regional Obsession to National Star

  • Feb 14 2025
  • Duración: 35 m
  • Podcast

Episode 21: Unpacking Dr Pepper's Journey from Regional Obsession to National Star

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Send us a text

    Today, Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss the remarkable journey of Dr Pepper – a brand that has thrived in today's demanding carbonated soft drink landscape. Through strategic marketing, innovation, and understanding consumer trends, Dr Pepper has positioned itself as a key player in the category. Duane and John offer insights into the brand's growth amid declining CSD volumes, discuss the importance of bottler relationships and KDP's distribution strategy, and explore the brand's effective use of limited-time offerings and social media trends.
    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre Episode 21: Unpacking Dr Pepper's Journey from Regional Obsession to National Star

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles