Episode 21: Building Your TCM Brand from Scratch

Summary

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the critical importance of branding for acupuncturists and Chinese medicine practitioners. He emphasizes that branding goes beyond logos and colors; it encompasses the identity and energy of a practice. Matt shares insights on how to create a strong brand identity that resonates with patients, the significance of personal stories in connecting with clients, and the necessity of defining core values and messaging. He also outlines common branding mistakes and provides practical steps for building a brand from scratch, ultimately highlighting that a strong brand leads to trust, clarity, and better patient outcomes.