Episode 201: Letting Go of Shoulds and Diversifying Income Streams [featuring Gabrielle Juliano-Villani]

Are you a therapist or entrepreneur feeling boxed in by traditional one-on-one client work?

In this episode, Patrick Casale and Gabrielle Juliano-Villani talk about the necessity of diversifying income for mental health professionals—especially those who are neurodivergent or just burned out by endless back-to-back sessions.

3 key takeaways:

1. Diversification = Freedom & Sustainability: For many of us, sticking to the same routine is draining. Multiple streams of income aren’t just exciting—they’re pivotal for staying creative, sustaining energy, and protecting your mental health.
2. Embrace Experimentation & Let Go of “Shoulds”: It's a journey. From group practice to online courses, coaching, or retreats, pivoting your career takes time, trial and error, and a willingness to release the pressure of how things "should" be done. Start small, experiment, and don’t be afraid to fail forward.
3. Authenticity Wins Over Vanity Metrics: Social media is full of smoke and mirrors. Real connection and engagement come from authentic storytelling—sharing self-doubt, being honest about the process, and tapping into the real transformation you offer, not flashy highlights.

More about Gabrielle:

Gabrielle Juliano-Villani is a licensed clinical social worker, consultant, coach, entrepreneur, and educator based in Sarasota, FL. She has been in the mental health field for over a decade specializing in stress, chronic health conditions, and trauma.

After realizing her own burnout in 2021, she sold her thriving group practice and made it her mission to educate others on the impact stress has on our everyday lives. Gabrielle pulls from her experience as an EMDR and Polyvagal Informed therapist to utilize mind/body approaches to help others implement everyday strategies to manage stress and live their best lives.

Gabrielle is an international speaker, retreat leader, and has been featured in Authority Magazine, The Daily Om, Bustle, and the Everyday Woman TV Network. When she's not working, Gabrielle is teaching Zumba, surfing, or reading a psychological thriller at the beach.

• Gabrielle's Website: gabriellejulianovillani.com

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