Episode 200: Direct Sales Are the Future of Book Marketing for Business Owners
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Episode 200: Direct Sales Are the Future of Book Marketing for Business Owners
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In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.
Time Stamps:
00:00 – Welcome and episode introduction
01:00 – The shift away from Amazon and third-party sellers
03:00 – Industry insight from Joanna Penn on direct sales as "the future"
05:30 – Why control matters for business-owner authors
09:00 – Print-on-demand eliminates storage headaches
12:00 – The real costs of selling direct (and why they're manageable)
15:00 – The pros: customer data, retargeting, and sales multipliers
20:00 – Bundling strategies and increasing the value of each sale
24:00 – Comparing royalties: direct vs. Amazon
29:00 – Why third-party sellers don't care about your business growth
34:00 – The ROI of direct sales and next steps for authors
38:00 – Final thoughts and wrap-up
Keywords:
direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing