Episode 20 - The Future of Panama City: Growth, Tourism & Community with Jennifer Vigil

In the season finale of The Road to Rich Podcast, host Aaron Rich sits down with Jennifer Vigil, President & CEO of Destination Panama City, for one of the most inspiring conversations of the season. Jennifer shares the remarkable 10-year journey of promoting and elevating Panama City, the strategic role of tourism, and how data-driven marketing has fueled economic growth for local businesses, downtown districts, and the entire community.

From the city’s transformation after Hurricane Michael, to the rise of walkable districts, waterfront activation, expanding events, and the importance of attracting new residents and visitors, Jennifer provides a behind-the-scenes look at what it takes to shape a thriving coastal city. They unpack topics like the city’s evolving identity, small-business support, the surge in tourism metrics, and future opportunities including convention space, marina development, cultural venues, and major waterfront events.

Packed with community pride, real insights, and a forward-thinking vision, this episode is a must-listen for anyone who loves Panama City, cares about its future, or wants to understand how tourism and local leadership work together to build a stronger hometown.