Episode 20: The B2B Side of Marketing... With Shirin Oreizy

Emil is hosting Shirin Oreizy for the special 20th installment of The Cerebrations Podcast. Shirin is the founder and CEO of Next Step, a Behavioral Design agency in San Francisco.

Shirin explains how Behavioral Science relates to Marketing. She demonstrates how Behavioral Science can help digital marketers optimize their campaigns by adding Prevention-style messaging when Promotion-style messaging may not resonate as well with their target ICPs.

Shirin also provides examples of the application of Behavioral Science approaches such as regret lottery, cognitive fluency, social proof, and endowment effect in improving tradeshow ROI and boosting customer retention.