Episode 2: The Sales Ecosystem

What exactly is a sales ecosystem—and why should you care? In this episode, Stephen Bergeron breaks down the interconnected parts that drive successful selling, from internal processes to external partnerships. He explores why treating sales as a standalone function limits growth, and how a systems-thinking approach can uncover new opportunities for alignment, efficiency, and impact.

Key takeaways include:

• The hidden players influencing your sales outcomes
• Why most sales strategies fall short of ecosystem thinking
• How to identify weak links in your process—and strengthen them

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