Episode 2: The Plastic Recycling Update: Introducing the “Save Plastic” campaign, with Bob Masterson from CIAC.

On the latest episode of The Plastic Recycling Update, we talk to Bob Masterson, president and CEO of the Chemistry Industry Association of Canada, about their "Save Plastic" initiative. This campaign is about changing the public's perception of plastics from waste to resource. How do we save this $8+ billion resource from landfills and put it to better use? We look at how British Columbia recovers 56% of its plastic waste and how this province uses, repurposes, and remanufactures 98% of the plastic it collects. We all have to do our part, from the manufacturer, who must ensure the product is recyclable, to the consumer who buys and recycles the product. It's time to repackage our perspective on plastic.