Episode 2 - Industry brief: Seven West’s Prime acquisition

Seven West Media’s (SWM’s) offer to acquire the Prime Television regional network, announced on 1 November, is the culmination of years of negotiations between the companies. The new offer was around double SWM’s 2019 offer, but still at a low multiple reflecting the poor prospects for standalone regional television operations.

 

In this exclusive podcast of DKBytes David Kennedy speaks of how the Prime acquisition fits into SWM’s overall digital strategy, and what the implications of the deal are for the wider television industry, especially the regional industry.