Episode 2 – Growth Without Referrals - Beth Ardner - Gobekli

summary

In this episode, Mark interviews Beth Ardner, Vice President of Growth at Gobekli, discussing the innovative approach of Gobekli in the learning and employment records ecosystem. Beth shares insights on her role as a growth hacker, the importance of partnerships, and the challenges of scaling a startup. The conversation delves into the need for transparency in hiring processes and the future vision for Gobekli as they aim to empower individuals in managing their skills and employment records.

takeaways

• Beth describes herself as the 'growth hacker' at Gobekli.
• Partnership outreach takes up 50-60% of her time.
• The learning employment records (LER) ecosystem is crucial for future work.
• Gobekli aims to give individuals control over their work records.
• Resumes are outdated and fail to represent true talent.
• TalentPass helps individuals articulate their skills effectively.
• Transparency is essential in the employer-employee relationship.
• Scaling a startup involves navigating complex fundraising processes.
• Interoperability among credential wallets is necessary for success.
• Success for Gobekli means becoming a primary tool for small to medium businesses.

titles

• Unlocking Growth: Beth Ardner on Gobekli's Mission
• The Future of Work: Learning Employment Records Explained

Sound Bites

• "I'm the growth hacker."
• "There's a lot of peopling."
• "The resume fails us."

Chapters

00:00
Introduction to Gobekli and Growth Hacking

13:06
Understanding Learning and Employment Records (LER)

24:09
Challenges in Scaling and Fundraising

33:01
Future Vision for Gobekli and the LER Ecosystem

keywords

Gobekli, growth hacking, learning employment records, startup scaling, fundraising, talent management, workforce development, transparency, partnerships, technology

Beth Ardner | VP of Growth | [e-mail] | 717-682-4762 | https://gobekli.io/

Prestige Services Group, LLC | Mark Ferguson | [e-mail]