Episode 2: Get Booked Again and Again with THIS 1 Strategy!

Send us a text

Episode #2: Get Booked Again and Again with THIS 1 Strategy!

In this episode of 'Book, Banked, and On Stage', I share essential strategies for speakers to secure repeat bookings. I emphasize the importance of preparation, engagement during the event, and effective follow-up to create lasting impressions on event planners. By over-delivering value and maintaining communication, speakers can build a sustainable career in public speaking.

[00:02] Host Deborah Northcutt introduces the podcast Booked, Banked & On Stage, designed to help speakers turn their voice into a paid business.

• [00:49] Landing your first speaking gig is great, but turning speaking into a real business means getting booked again and again.
• [01:36] The #1 secret to becoming a rebooked speaker isn't just being a good speaker — it's about what you do before, during, and after the event.

Before the Event:

• [02:28] Make a strong first impression:
  • Respond to emails promptly
  • Submit all materials (bio, headshot, talk description)
  • Ask for logistics in advance (room setup, mic type, tech needs, stage colors, audience info)
• [03:13] Promote the event on your channels (social media, email, LinkedIn) to show you're a team player.

During the Event:

• [03:13] Overdeliver with value:
  • Customize your talk for the audience
  • Stay after to network and answer questions
  • Be flexible and easy to work with

After the Event:

• [04:09] Follow up within 24 hours:
  • Send a thank-you email
  • Ask for feedback and a testimonial
  • Send a small gift or handwritten note to leave a lasting impression
  • Stay in touch every few months with updates and new talk topics
• [05:01] Main takeaway: Make the event planner’s job easier, stay top of mind, and you’ll keep getting booked.
• [05:58] Teaser for next episode: What event planners really look for when booking speakers — it may not be what you think.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!