Episode 199: Building Authority & Branding Brilliance with Lori Osborne

Lori Osborne's BIO:

Lori Osborne is the founder of Biz Bolster Web Solutions and a website designer, brand strategist, and authority amplifier who helps coaches and thought leaders show up online with clarity, confidence, and consistency. After a life-changing brain tumor diagnosis led her to leave the corporate world, Lori discovered her passion for combining tech, design, and storytelling to create on-brand websites that attract the right audience and position her clients as true authorities in their space.

In this episode, Virginia and Lori talked about:

• How Lori discovered web design after her brain tumor journey

• Why niching down is essential for becoming an authority

• Brand consistency and first impressions on a website

• Why entrepreneurs struggle to collaborate and form JV partnerships

• How understanding your ideal client shapes your message and authority

Takeaways:

1. Your authority begins the moment you choose your niche.

2. Your website should work as hard as you do.

3. Clarity in your message creates clarity in your referrals.

4. Your ideal clients need to feel seen, not sold to.

5. Authority is earned by helping others solve the problem they care about most.

Connect with Lori on her social media accounts to learn more about her work and insights into networking effectively:

LinkedIn URL: https://www.linkedin.com/in/loriaosborne/

Facebook URL: https://www.facebook.com/loriosborne13

Instagram URL: http://instagram.com/bizbolsterlori/

Connect with Virginia:

https://www.bbrpodcast.com/