Episode 198: Book Launch Strategy for Business Owners Writing Books

In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing industry. 00:01:27 - The Allure of Bestseller Status Discussion on the importance and implications of achieving bestseller status. 00:02:00 - Should You Pay for Bestseller Status? Robbie shares insights on the value of bestseller status and the pitfalls of paying for it. 00:03:45 - The Reality of Bestseller Metrics Understanding the difference between bestseller status and actual book success. 00:04:57 - The Importance of Reviews Why reviews matter for book sales and credibility. 00:05:28 - Launch Day vs. Publication Day Clarifying the difference between launch day and publication day. 00:09:10 - The Soft Launch Concept Explaining the soft launch period and its significance in the book launch process. 00:10:56 - Building Your Launch Team How to effectively create and manage a launch team for your book. 00:12:07 - The Role of Reviews in Marketing The impact of reviews on marketing and sales strategies. 00:19:10 - Managing Your Launch Team Best practices for engaging and managing your launch team throughout the process. 00:26:50 - Book Recommendation Robbie shares a book recommendation: "Entrepreneurial You" by Dori Clark. 00:28:30 - Closing Thoughts Final remarks and resources for aspiring authors. Keywords: book launch strategy, Amazon reviews, bestseller status myths, publication day vs. launch day, author credibility, book marketing for business owners, launch team management, pipeline building with books, verified reviews, entrepreneurial book publishing, biz book PubHub, book launch brainstorm Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Launch Your Book: An Entrepreneur's Guide to Reviews That Drive Revenue by Robbie Samuels Smallest Big Results: Launch a Successful Offer No Matter the Size of Your Email List by Robbie Samuels Biz Book PubHub (Robbie's community hub with resources, experts, virtual networking, and Kindle campaigns) Exactly What to Say by Phil M. Jones Entrepreneurial You by Dorie Clark About Our Guest: Today's guest is an award-winning author with three books, 650+ Amazon reviews, and 30 #1 Best Seller ribbons across four countries. Entrepreneurs use his "Don't Just Hit Publish; LAUNCH Your Book!" strategies to get 50+ Amazon reviews and build a revenue pipeline. He founded the Biz Book Pub Hub to connect entrepreneurs with experts who will help them become successful authors. He also hosts the Hub podcast, free virtual networking events, and Kindle Cross-Promotion Campaigns. Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels. LINKS: https://www.robbiesamuels.com http://www.BizBookPubHub.com Complimentary 30-minute book launch brainstorming session: http://www.BookLaunchBrainstorm.com Podcast (400+ episodes!): http://www.robbiesamuels.com/HubPodcast Books: http://www.CroissantsvsBagels.com http://www.SmallListBigResults.com http://www.BreakOutofBoredom.com Other notable links: http://www.robbiesamuels.com/NPR http://www.robbiesamuels.com/TEDx http://www.robbiesamuels.com/HBR http://www.robbiesamuels.com/news Social media: http://www.linkedin.com/in/robbiesamuels http://www.facebook.com/robbiesamuels http://www.instagram.com/robbiesamuels LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1bB1pgLYT7dqgK_OG0nzUXnarBb2DL1wKMI_pxSfGByU/edit?usp=sharing