Episode 197 - Nothing to Fear, Nothing to Hide: Brent Beshore's Viral Letter

In this special episode recorded at SXSW in Austin, Texas, hosts Justin Forman and Richard Cunningham sit down with Brent Beshore, founder and CEO of Permanent Equity, to discuss what it means to take a long-term, cathedral-like perspective in business and investing.

Brent shares his transformation from an achievement-driven atheist to a faith-focused entrepreneur, highlighting how his approach to private equity challenges industry norms with long-term capital, zero debt, and transparent fee structures. Throughout the conversation, Brent reveals how vulnerability and authentic relationships have been crucial both in his personal faith journey and in building a successful investment firm.

Key Highlights:

• Brent's journey from atheism to faith and how it transformed his perspective on business, family, and achievement
• The dangers of "acceptable sin" that starts small but eventually leads to devastating consequences
• Why living in the light through authentic relationships is essential for both personal healing and business success
• How Permanent Equity's unique model of 30-year capital and no debt creates true alignment with business owners
• The concept of "cathedral thinking" - building something that may take generations to complete
• The importance of community and authentic relationships in combating isolation, especially for successful entrepreneurs
• Why achievement, control, and self-reliance can be more dangerous addictions than substances