Episode 197: Business Owners and Books: Focus on This, Not That

In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth.

Time Stamps:

00:00 – Welcome + overview of the episode

01:20 – Why traditional book marketing advice doesn't always apply to business owners

02:35 – Focus #1: Word count and message > Page count

06:40 – Focus #2: Amazon bestseller status is a vanity metric

10:00 – The importance of choosing the right book categories

12:30 – Focus #3: Stop putting all your energy into launch week

15:25 – Think of your book as a launch pad, not a finish line

18:10 – Recap: Three key focus areas to redirect your energy

19:45 – Closing thoughts + encouragement to play the long game

Keywords:

book marketing strategy, business book publishing, Amazon bestseller myth, page count vs. word count, long-term book marketing, book launch week advice, author visibility, business growth with books, book success metrics,book publishing for entrepreneurs

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

📘 Launch Your Book by Robbie Samuels: https://amzn.to/4eYkuUZ

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Hbv03PTls08xuCyhImRUlHod4wIrojjiAH8M52HxTq0/edit?usp=sharing