Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025
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Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025
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Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.
Time Stamps:
00:00 – Welcome and episode introduction
01:25 – Myth #1: You need to cast a wide net
03:10 – Reality: Go narrow and deep with your target audience
04:18 – Myth #2: If you write it, readers will find it
06:05 – Reality: Strategic marketing is key to visibility
07:55 – Myth #3: No platform means no point in publishing
10:00 – Reality: Followers ≠ readers or buyers
12:15 – Myth #4: The work is done after writing
14:00 – Reality: Marketing is an ongoing, long-term effort
15:45 – Myth #5: There's a right and wrong way to publish
18:00 – Reality: The "right way" depends on your goals and business model
20:00 – Final thoughts and encouragement
Keywords:
book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link