Episode 193: White Labels, Wild Speculation & Where Jeffrey Shops (…Always)

Our dutiful duo, Rona Lewis and Jeffrey Hansler, have returned with yet another episode of Biz-Souls — and yes, they did deliver a podcast. Did they do enough research? Ehhh… let’s just say “research-ish.”

Today they bravely explore the mysterious, misunderstood, and occasionally mislabeled practice of white labeling. Mislabeled, get it? Okay, an inside joke.

Naturally, Trader Joe’s and Costco roll into the conversation like celebrity guests. Why? Because those are the only places Jeffrey shops. Is he a creature of habit? A minimalist? A retail monk? Or is he simply like every other adrenaline-pumped shopper who treats Costco like a competitive sport?

Let’s be honest — when Jeffrey shops, samples become a strategy, not a snack.

Back to white labeling.

This episode is Rona’s brainchild — because of course she's always hunting for a bargain that still lets her feel fancy. But do our hosts actually know the behind-the-scenes secrets of the white-labeling world? Or are they merely… speculating with confidence?

(We’ll let you guess.)

This is where you, our brilliant, resourceful, significantly-more-informed-than-Jeffrey listeners, come in.

If you actually know how white labeling works…

If you’ve been behind the curtain…

If you’ve slapped a brand name onto something that was definitely made somewhere else…

Tell them!

Please. For the love of all things private-labeled, help fill in the gaps.

Because the only thing more mysterious than white labeling…

…is why Jeffrey still hasn’t bought anything that isn’t bulk-sized.

Other Episodes you might find worth a listen:

• Episode 190 – Rich Batchelor & Culture Change

Because white labeling is basically “culture change, but for products.

http://www.biz-souls.com/episode190

• Episode 191 – When the Going Gets Tough…

Featuring leadership wobbling, uncertainty, and more confident-sounding speculation — a perfect thematic cousin.

http://www.biz-souls.com/episode191

• Episode 192 – Toyota’s 14 Principles (Jeffrey’s ADHD Edition)

You just KNOW white labeling would’ve shown up as Principle #15 if Toyota thought of it.

http://www.biz-souls.com/episode192

• Episode 176 – Judge Daren Margolin on Positive Leadership

Because leaders everywhere slap their “brand” on things — sometimes successfully.

http://www.biz-souls.com/episode176

• Episode 177 – Margie Zable Fisher on PR Magic

Perfect for understanding why white labels need shiny stories.

http://www.biz-souls.com/episode177

• Episode 180 – Besting AI With Soul

Because AI could probably explain white labeling better than Jeffrey. But should it?

http://www.biz-souls.com/episode180

• Episode 139 – Play for Better Living with Laura Haver

White labeling is basically playtime for grown-up companies — so this one fits.

http://www.biz-souls.com/episode139

• Episode 128 – Tobias Kennedy on HR Innovations

If HR can get innovative, your product labels can too.

http://www.biz-souls.com/episode128

• Episode 125 – Kelley Raleigh & Retraining Your Brain

A fantastic tie-in, especially for anyone trying to mentally process what white labeling really is.

http://www.biz-souls.com/episode125