Episode 191 | How to Turn Your Passion into a Thriving Business: The Pivot That Built a Cookie Empire with Annette Conrad

After more than two decades in event planning, Annette Conrad transformed her creative side hustle into a thriving company, Edible Impressions. What started as a love for beautifully decorated cookies became a nationally recognized brand serving major corporations, trade shows, and events with custom-made, meaningful treats.

In this episode, Annette shares how her background in event management shaped her approach to business—focusing on client experience, relationships, and quality over quantity. She talks about the courage it took to leave a 24-year career to pursue entrepreneurship, the patience required to grow organically, and why generosity and persistence are key to long-term success.

With wisdom earned from real-world experience, Annette discusses knowing when to pivot, learning to say no, and how focusing on your “moose”—your ideal client—can transform a passion project into a sustainable business. Her message is clear: success doesn’t come overnight, but when you combine passion, patience, and purpose, every cookie can tell a story that leaves a lasting impression.

About Annette Conrad:

With over 24 years in corporate event planning and brand experience design, Annette Conrad brings a unique blend of creativity and business precision to every project. As founder of Edible Impressions, she transforms cookies into powerful branding tools—each one beautifully crafted to tell a story and create connection. Known for her meticulous attention to detail and deep empathy for time-pressed professionals, Annette helps clients elevate their events, celebrate their brands, and make a lasting impression—one cookie at a time.

Connect with Annette:

Website

LinkedIn

Instagram

Facebook

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Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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