Episode 19: $4 Leads & The "Screenshot Strategy" for 24% Conversions (The LEAD Framework)

Are you still burning budget A/B testing your Facebook ads? In this episode, Rafael Hernandez sits down with insurance industry veteran Luis to break down his "LEAD Framework"—a 4-step system that generated over 5,000 high-intent leads last year for just $4 each.

Luis reveals why he never pays to test creatives, how he uses organic content to "hack" the ad algorithm, and the specific automation strategy involving a screenshot that doubled his lead conversion rates overnight. Whether you are an insurance agent, agency owner, or digital marketer, this episode will change how you view paid traffic.

In this episode, we cover:

• The LEAD Framework: How to turn organic videos into paid winners without guessing.

• Creative-Led Targeting: Why "Broad" targeting beats detailed audiences in 2026.

• The "Screenshot Strategy": The exact SMS automation that gets a 24% response rate.

• Emotional Selling: Why logic kills sales and stories print money.

• Scaling to $50k: How one agent used this system to generate $50,000 in commissions in 90 days.