Episode 188: FLASHBACK — Harnessing Storytelling for Authentic Therapy Marketing [featuring Jenn Fredette]

In this flashback episode, I sat down with the insightful Jenn Fredette to delve into the transformative power of storytelling in marketing for therapy practices.

Listen to this episode to discover how storytelling resonates with clients far more than the usual credential-heavy marketing approach. Learn why authenticity, vulnerability, and relatability are not just therapeutic tools but also key marketing strategies. And understand the significance of individualizing content creation and marketing efforts to align with the unique narrative of each therapist's practice.

Key Takeaways:

1. Leverage Your Narrative: Your own story and the stories of your clients can pave the way for genuine connections. It's about showing up as who you are, not just as a list of qualifications.
2. Embrace Authentic Marketing: In a field that often overlooks business acumen, it's crucial to market your practice with integrity. It's not just what you offer; it's how you convey the transformational journey.
3. Expand Creatively: Break the mold by casting a "taller net" with your marketing. Tell the story of who you can reach, not just who you can treat.

About Jenn:

Jenn Fredette is a full-time psychotherapist who moonlights as a marketing consultant. She spends as much time reading psychoanalytic case studies as Seth Godin books. Through her work at A Thinker's Guide, she's guided 400+ therapists through her proprietary method, The Attunement Compass, teaching them how to market with depth and efficacy.

Jenn offers a free 45-minute workshop, Full Caseload: Unlocked. You can preview the workshop here: athinkersguide.com/fcupreview

• Website: athinkersguide.com
• Instagram and TikTok: @athinkersguide

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***This episode is an episode that All Things Private Practice is re-releasing for 2025. Please enjoy, and we'll be back with new content, resources, and guests in a couple of months.

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