Episode 181: Once Upon a Business: Storytelling That Sparks Change with Guest Patti Sanchez

What do change, leadership, and storytelling have in common? Patti Sanchez, that’s what!

In this unforgettable episode, co-hosts Rona Lewis and Jeffrey Hansler welcome the consummate and articulate storyteller herself, Patti Sanchez. Known for her clarity, empathy, and transformative insight, Patti delivered a master class in business storytelling—with soul.

A fantastic guest with a gracious presence, Patti shared wisdom with warmth and intellect, leaving us (and our listeners) inspired and energized.

Together, we explore:

• Why storytelling is the essential tool for today’s business leaders and developers

• How stories reduce resistance, foster connection, and rally people behind bold ideas

• Patti’s entrepreneurial journey—what she’s learning 18 months into solopreneurship

From boardrooms at Apple and Salesforce to executive workshops at VMware and GE, Patti has helped visionary leaders turn complex ideas into compelling narratives that move people—and organizations—forward.

Whether you're leading a team, building a brand, or just trying to get your cat to listen (good luck with that, Jeffrey), this episode will reshape the way you think about influence, communication, and change.

Patti is the award-winning author of:

• Presenting Virtually: Communicate and Connect with Online Audiences

• Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

Learn more about her work: https://pattisan.com

Connect with her: linkedin.com/in/pattisanchez

Related Episodes You Might Love

• Episode 164: Words Matter – Communicating Like a Human

• Episode 152: Building Bridges with Story: The Core of Connection

• Episode 139: Play for Better Living! Why Play Makes Every Life Better

Set your story free and let it soar.