Episode 18: Finding Your Blue Ocean... With Zunaira Munir

In this episode, Emil hosts Dr. Zunaira (Zee) Munir, an experienced Blue Ocean strategist, to talk about the renowned strategic framework that emerged from the eponymous book by Prof. Chan Kim and Prof. Renée Mauborgne at INSEAD.

Zee explains how companies and executives should view and apply Blue Ocean Strategy in their everyday business dealings. Emil and Zee discuss the best times to rely on Blue Ocean Strategy as well as common pitfalls that even experienced executives fall into when approaching this framework.

In the end, Zee provides several real-life examples of how BOS can be applied and offers final words of advice for aspiring Blue Ocean strategists.