Episode 170: The Trust Risk Connection For Coaches with guest, Marci Rossi

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Buyers rarely say no because your headline is off by a word or your price is a tick too high. They hesitate because something in your offer, your proof, or your process doesn’t feel safe yet. We sit down with business strategist and five-time certified coach Marci Rossi to unpack the trust risk connection and why a clear safety net can turn curiosity into coaching clients.

Marci explains how to separate a visibility problem from a trust problem, so you know what to fix first. We dig into practical trust builders you can implement this week: risk reversal through guarantees or prorated cancellations, honest social proof that feels human (and how to collect it ethically), and messaging that states exactly who you help, what changes, and what the first steps look like. We also talk about what to do when interest stalls—how to read on-site behavior, invite candid feedback from prospects, and nurture relationships with simple follow-ups that respect the personal nature of coaching.

You’ll hear why screenshots can be stronger than polished quotes, how to avoid placeholder testimonials that harm credibility, and why clarity beats clever copy every time. Marci also shares her Shortcut program, a 12‑week done-for-you backend setup that handles tech, automations, and onboarding so you can spend more time coaching and less time tinkering. If you’re tired of being the world’s best kept secret, this conversation gives you a clear path to build trust, reduce risk, and earn more yeses from the right clients.

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Watch the full interview by clicking here.

Find the full article here.

Learn more about Marci here.

Marci has provided a FREE Gift The Revenue Rituals: The simple, daily business moves that bring in clients and cash which you can access here.

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