Episode 170 - Storytelling with Video

10/15/25

Episode Summary

The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.

💡 Key Takeaways

Why video matters for e-commerce & brand building

• Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space.

What makes a video “great”

• Uniqueness and visual hooks are crucial to grab attention.
• Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it.
• Speak your customer’s language. Use their words when describing their pain points or needs.

Experimentation is key

• You might not know up front which video concept will “stick,” so try multiple versions and see what resonates.

Practical advice for smaller brands / DIYers

• Many small brands start using just their phone and free editing software.
• Be realistic about the time investment needed for shooting, editing, and refining video work.
• Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel.

Show Links

• Website - https://www.jakeisham.com/
• LinkedIn - https://www.linkedin.com/in/jakeisham/
• Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video