Episode 17: Upselling During Service Visits

In this episode of Roof Wars, Chad and David dive into the real meaning behind onsite upsells—and why it's not about selling, but about serving smarter. They challenge the old-school mindset of "just fix the leak" and reveal how a simple shift toward proactive care can save clients thousands, boost technician confidence, and unlock new revenue streams.

Using powerful analogies from doctors preventing sickness to technicians acting like fortune tellers, they show how great roofers don't just patch problems—they predict and prevent them. Chad breaks down the math behind on-site repairs, proving how a $100 fix today can prevent an $850 leak tomorrow, while David explains how reframing these conversations turns reactive customers into lifelong partners.

Listeners will learn how to equip their teams with the right language, systems, and mindset to turn every service call into an opportunity for education and trust. From ROI breakdowns to real-world technician strategies, this episode gives roofing leaders the blueprint to transform "upsells" into undeniable value, build proactive relationships, and create customers who stay loyal for life.