Episode 17: Playing the Long Game.

Today’s theme is all about the long game for your writing career. In this world of instant gratification and living in the present, making long term plans for anything sounds dull, I know. And marketing can feel like the bane of a writer's existence. We'd much rather be crafting twisty plots and compelling characters than hawking our wares on social media. But the truth is, if you want to build a sustainable career as a crime fiction author, you can't afford to ignore the business side of things.

In the craft segment, I’m talking about a decision that will directly affect your marketing efforts is this: will you write standalone crime novels or a series of novels featuring the same characters?