Episode 17: From Last to Lasting Impression... With Andrea Beach

In this episode, Emil hosts serial entrepreneur, Andrea Beach. The host and guest discuss a topic that should be useful to all executives and business people in general -- i.e., how to leave a lasting impression.

Andrea describes the importance of impressions in personal as well as business life. She argues that while first impressions are important, the last impressions are the ones that matter the most.

The main idea is that to create a memorable experience for your business partner, which will impact the potential success of your business undertaking, you should strive to improve between your first and last impression. In other words, what really matters is showing a positive change between the first time someone sees you and the time you need to close the deal.

Emil also asks Andrea to provide a few personal examples where her first impression of a potential business partner changed over time.