Episode 17 – Adeline Fusco, Marketing Director at Keeler

In this episode of The 100 Marketers Project, we sit down with Adeline Fusco, Marketing Director for Keeler, an eight-dealership automotive group spanning Connecticut and New York.

Adeline shares what it’s really like managing marketing across luxury brands like BMW and Genesis, and why people-first, human content has become one of her most powerful growth drivers. From building trust through employee-focused organic social, to running motorsports events, email campaigns with 30%+ open rates, and navigating brand awareness challenges for emerging luxury brands, this conversation is packed with real-world insights.

We also dive into:

• Why organic social is outperforming follower growth metrics
  
  
• How Keeler uses content to combat declining website traffic and zero-click search
  
  
• The role of email marketing in owning your customer base
  
  
• Balancing brand building vs. lead generation
  
  
• Thoughts on AI, authenticity, and why genuine voice still wins
  
  
• What Adeline is testing next as the group expands into new markets
  
  

If you’re a marketing leader in automotive (or any industry) looking to create trust, stand out in crowded markets, and make marketing actually work for the business — this episode is for you.

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