Episode 168 - Tawana Lowery - From Broken to Built for Purpose: How Tawana Lowery Turned Her Pain Into a Powerful Calling

This episode: From Broken to Built for Purpose: How Tawana Lowery Turned Her Pain Into a Powerful Calling.

Here’s what you’ll learn about:

Introduction and Purpose of the Podcast (0:05)

• Host Drew Deraney introduces the podcast, thanking Mike Weiner of NRG for the introduction to Guest Tawana Lowery.
• Drew discusses the linear view of life taught to us by society and how external circumstances can derail our paths.
• He categorizes women into three types: those who are unaware of adversity, those who see it as a barrier, and those who see it as an opportunity for growth.
• Drew identifies Tawana Lowery as Woman number three, who sees adversity as an opportunity for growth and transformation.

Tawana Lowery's Transformation Journey (5:21)

• Tawana Lowery reflects on her journey from Woman number two to Woman number three, emphasizing the impact of her upbringing in a dysfunctional environment.
• Tawana shares a series of traumatic events: her mother's sudden death, her husband's infidelity, and her father's heart attack.
• She describes how these events led her to feel like a victim and consider giving in to despair.
• Tawana recounts a pivotal moment when she felt God's presence and realized her life experiences were not liabilities but qualifications for helping others.

From Victim to Overcomer (5:57)

• Tawana explains how she transformed her perspective from seeing her life as a list of liabilities to recognizing it as her resume.
• She shares how this realization led her to start a blog, become a life coach, and write a book to help others overcome their challenges.
• Tawana discusses the importance of taking small steps towards recovery and giving oneself credit for progress.
• She highlights the significance of her faith in guiding her through her transformation and helping her see her life experiences as opportunities for growth.

Tawana's Work and Impact (8:40)

• Tawana talks about her work in women's empowerment coaching, starting a nonprofit, and volunteering at various organizations.
• She explains how her story and experiences have helped her connect with and empower others.
• Tawana shares her recent pivot to helping small business owners and solopreneurs leverage their stories to grow their businesses.
• She emphasizes the power of storytelling in building trust, forming connections, and differentiating businesses in the market.

Success Stories and Market Research (10:19)

• Tawana shares a success story of a client in the financial investment space who overcame business challenges by sharing her story of money trauma.
• She discusses the impact of storytelling on consumer behavior, citing market research that shows stories influence purchasing decisions.
• Tawana explains how brain science supports the effectiveness of storytelling in making information more memorable and engaging.
• She highlights the importance of sharing one's story professionally and strategically to connect with the ideal client.

Advice for Younger Versions of Tawana (14:13)

• Tawana advises her younger self to believe in herself and seek God's perspective rather than relying on others' opinions.
• She emphasizes the imp...

Chapters

• (00:00:00) - Fooled by Story
• (00:00:50) - There's Only One Woman on the Show
• (00:04:08) - Domestic abuse victim reveals how she overcame her abuser
• (00:10:04) - Rock It Forward: A Woman's Journey
• (00:11:59) - Volunteer Work for Women
• (00:13:18) - In the Elevator With Drew Brees
• (00:16:01) - Tell Your Story to Your Clients
• (00:19:03) - How to Tell Your Story to a Clients
• (00:20:45) - The Story Sharing Workshop
• (00:21:37) - Tawana Lowry on Giving Advice to Kids
• (00:22:30) - Wonders of the World
• (00:24:06) - Living the Life You Want to Live