Episode 167: Trust First, Coaching Next with guest, Kimberly Jackson

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Trust is the real currency of coaching, and we’re putting it under a bright light. With pioneer coach and ICF founding member Kimberly Jackson, we trace trust from the first moment a prospect encounters your work to the way you close an engagement and keep growth alive afterward. Kimberly lays out simple, powerful moves any coach can adopt today: teach freely without the bait-and-switch, show your process so clients see how you think, and write to an actual human rather than a fictional buyer. We unpack the three most common trust breakers—inconsistency, inattention, and ego—and model how to repair without retreating by naming the miss, listening deeply, and recommitting to the partnership.

We also get practical about presence. Tools like talk-time analytics help keep the focus on the client, while the WAIT prompt—Why Am I Talking—stops well-meaning overcoaching. Kimberly shares why offboarding is the hidden weak link in many practices and how to turn endings into beginnings with a way forward plan that transfers ownership to the client. From there, we explore nurturing strategies that build community, peer coaching, and light-touch accountability so progress continues long after the final session.

Finally, we tackle AI’s real role in coaching. Rather than replace human empathy, AI can capture patterns, offer 24–7 access to your frameworks, and keep momentum between sessions. Whether clients enter through one-on-one work, a group, or an AI-powered tool, a cohesive flywheel keeps the journey moving. If you care about ethical marketing, psychological safety, and client outcomes that last, this conversation will sharpen your craft and widen your impact.

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Watch the full interview by clicking here.

Find the full article here.

Learn more about Kimberly here.

Kimberly has provided our listeners with The COACHpreneur's Guide to Building Unshakable Trust which you can find here.

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