Episode 166 - Planet Group International’s Fethi Amara On Transformational Enterprise Content Management In Africa

In this episode of the Pure Digital Passion podcast, I was joined by Fethi Amara, Senior Executive at Planet Group International (PGI), for a deep and inspiring conversation on the invisible but powerful engine behind Africa’s digital transformation: Enterprise Content Management (ECM) and Business Process Management (BPM), now enhanced with AI.Fethi shared over 30 years of experience, from Arabizing foundational computing systems in the 90s to leading cutting-edge AI integrations at PGI across telecoms, banking, energy, and government in Africa and beyond. Together, we unpacked the challenges of managing enterprise data, building user-centric digital solutions, and the maturity gaps many organizations must bridge.From design thinking to agentic AI, legacy-free leapfrogging to digital chaos, this episode is an essential listen for any digital transformation leader operating in or focused on Africa:00:00 – Intro: Digital chaos & ECM’s role in Africa02:00 – Fethi Amara’s career journey & Arabizing tech in the 90s07:00 – Design thinking and localization in enterprise tech11:50 – The strategic advantage of being based in North Africa16:00 – What intelligent content management really means22:30 – How AI automates and classifies enterprise documents25:00 – ECM vs. BPM: turning documents into automated workflows29:40 – Telecoms & managing Africa’s data explosion33:30 – AI, compliance & digital maturity assessments37:25 – Mission-critical content management in energy and engineering40:20 – How modern ECM platforms embed AI natively45:35 – Global partnerships and PGI’s integrator model51:45 – Africa is NOT behind: success stories in Nigeria and Rwanda58:20 – Cloud-native advantage and leapfrogging legacy01:01:30 – Advice to African CEOs: Start with maturity. Start with users.👉 Watch and listen now to understand how Africa can go further, faster—with the right digital foundations. 🔗 Learn more: https://www.planetgroupint.com#DigitalTransformation #ContentManagement #ECM #AI #Africa #PlanetGroupInt