Episode 161: Profitable Growth in a Shifting Market: Robert Conway on Aligning Sales, Ops, and Data

Many teams in real estate are struggling with how to grow without overspending on leads or losing control of profitability. At the same time, leaders are facing shifting interest rates, limited inventory, and the challenge of keeping agents productive in a competitive market.

On this episode of the GRIT podcast, Brian Charlesworth sits down with Robert Conway from the Jeremy Orton Group in Idaho. Robert leads both operations and sales, giving him a unique view of how to scale while keeping systems and people aligned.

Robert shares how he approached cutting lead costs, building a referral-based business, and using Sisu’s predictive models to forecast closings with precision. He explains why accountability is central to the culture of their team. “Accountability is the highest form of love,” he says.

With a team of 12 agents today and a goal to grow further, Robert talks about what it takes to bring new people into production quickly and why referrals remain their strongest growth channel. “It’s not the quantity of leads, it’s the quality and how you work it,” he adds.

Top Takeaways:

(4:40) Cutting lead costs without losing closings

(7:05) Using Sisu to forecast team growth

(10:39) Industry consolidation and AI ecosystems

(15:36) Explaining rates with “marry the house, date the rate”

(21:12) Will the U.S. hit 5M home sales again?

(26:03) Data, Sisu, and building accountability into culture

(28:37) Netting 18 agents before expansion

(33:46) How the team staggers new agent onboarding

(37:01) Fixing cracks in systems before they become canyons

If you are trying to figure out how to balance growth with profitability, and what to expect as the market shifts again, this conversation will give you practical insights you can apply to your own business. Tune in now to catch the full episode.

About Robert Conway

Robert Conway is the Director of Sales and Business Development at the Jeremy Orton Real Estate Group in Twin Falls, Idaho. He oversees both operations and sales for the team, which currently has 12 agents and is aiming to grow to 20. Robert has more than 15 years of management experience, with degrees in psychology, business, and human resources. He moved into real estate over three years ago to bring more flexibility to his life while driving the group’s growth and systems.

Connect with Robert:

LinkedIn