Episode 154: Net Zero Marketing

Most dentists are spending about 1% of their budget on marketing. Dr. Bruce Baird markets at 8% and what he realized was not only was his market penetration getting better, but his overhead was also going down. That's the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. Today, Dr. Bruce Baird dives into how net zero marketing can help you grow your business and profits.