Episode 150: How to Write a Tech Book

Katherine Druckman and Doc Searls talk to Kyle Rankin about his new book for aspiring authors, discuss the publishing process, self-discipline, marketing, and share their expertise from their decades as authors. Notes: [00:01:04] Intro to Kyle's new book, "How To Write A Tech Book." [00:04:52] Vetting your idea and pitching to a publisher [00:09:24] On self-publishing vs. traditional publishers [00:12:27] Print on-demand [00:15:05] Market research and publishers [00:18:03] Co-authoring vs solo authoring [00:20:43] The Cluetrain Manifesto and The Intention Economy [00:24:05] Return from social media to blogging and longer-form writing [00:27:30] Marketing and promotion [00:31:19] Find us at Defcon! [00:44:13] Formatting code and technical content [00:48:14] LaTeX and layout Site/Blog/Newsletter (https://www.reality2cast.com) FaceBook (https://www.facebook.com/reality2cast) Twitter (https://twitter.com/reality2cast) Mastodon (https://linuxrocks.online/@reality2cast) Special Guest: Kyle Rankin.