Episode 150: Culture > Contracts: Courtney Parks’ Playbook for Growing a Human-Driven PM Business

In this episode of The Evernest Property Management Show, Spencer Sutton sits down with Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management, to dive into:

• How Courtney fell into property management and rose to lead her company
• What it means to suddenly be the one setting the vision and culture—even when it’s not “your” company
• Why property management desperately needs better PR—and how Courtney is working to elevate the industry
• The painful (and hilarious) story of the time she accidentally put a new roof on the wrong house—and what it taught her about systems and leadership
• What makes a great property manager (hint: it’s not what you think)
• The challenge of balancing empathy with boundaries when dealing with owners, residents, and vendors
• Why Google reviews and word-of-mouth still rule—and how she wins them over one touchpoint at a time
• How to grow leaders inside your company—even if you’re still figuring it out yourself
• The turning point when she realized it was time to define a mission, core values, and build culture intentionally

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Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management | Meet Courtney on LinkedIn

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: [e-mail]

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Production House: Flint Stone Media

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