Episode 15: Jeremy Kagan (Textbook Ventures, Columbia/NYU/Cornell Prof, Pricing Engine) on Content, AI & IRL
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Episode 15: Jeremy Kagan (Textbook Ventures, Columbia/NYU/Cornell Prof, Pricing Engine) on Content, AI & IRL
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In this episode hosts Dan Rosenberg and Stephanie Lang chat with Jeremy Kagan, digital marketing expert and adjunct professor at Columbia Business School. Kagan discusses cutting through the noise in B2B marketing, the role of AI, price transparency, and more. Tune in for actionable insights and real-life examples on innovative B2B marketing strategies.
00:31 Guest Introduction: Jeremy Kagan
00:53 Jeremy's Journey and Current Work
02:44 Biggest Challenges in B2B Marketing
03:19 Cutting Through the Noise
04:06 Innovative Tools and Campaigns
05:48 Common Mistakes in B2B Marketing
06:52 Wishes for B2B Marketing Tools
09:30 Recent Wins and Personal Highlights
11:14 Frameworks and Mindsets for Success
13:32 Podcast Recap and Closing Remarks
Related Links
> Textbook Ventures: https://www.textbook.vc/
> GOCharlie.ai: marketing, social media and e-commerce focused generative AI (https://gocharlie.ai/)
> Branchlab: cookieless ID for CTV health care advertisers (https://branchlab.com/)
> SWYM.ai: Stop Wasting Your Money - AI for media bidding and buying (https://www.swym.ai/)
> Textbook: Digital Marketing: Strategy & Tactics - 3rd Edition (https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed)
> The IIHS Safe Vehicles for Teens Buying Guide: https://www.iihs.org/ratings/safe-vehicles-for-teens
> NYC Founder First VC Awards: https://www.forumvc.com/blog-posts/list-of-the-top-nyc-founder-first-investors