Episode 15 – Building Authority and Equity with Arias WebsterBerry

In this episode of Concrete Build Crypto Financing, Dr. Nelva Lee sits down with branding and media authority expert Arias WebsterBerry, founder of WebsterBerry Marketing. Together, they explore how tokenized real estate and storytelling intersect to bring equity, dignity, and visibility to underserved communities—and how digital branding plays a critical role in that journey.

Arias shares his forward-thinking views on the shift toward fractional ownership, the rising influence of blockchain in real estate, and how entrepreneurs of color can harness media strategy to build trust and authority in their niche. Nelva also introduces her vision for CBLD—a crypto token empowering rent-to-own housing and real estate accessibility through blockchain-backed fractional investments.

In this episode:

• The future of real estate in a world of decreasing ownership

• Why storytelling matters more than ever in crypto and property investment

• Practical tips for nurturing leads through automation and email

• How Arias helps small businesses grow with PR, social media, and targeted lead gen

• The secret to staying top-of-mind in a crowded digital market

BONUS: As a guest, Arias receives 200 CBLD coins with the purchase of Dr. Lee’s book for just $4.99! Want yours too? Tune in to find out how!

Connect with Arias WebsterBerry: Visit websterberrymarketing.com or follow him on social media @WebsterBerryMarketing.

Learn more about Concrete Build and tokenized real estate at concretebuild.org
Concrete Build – Tokenizing Properties. Tokenizing Wealth.