Episode 15: 7 Reasons You Should Switch To A Pay-Per-Lead Model (For Agencies)

In this video, I break down why I’m shifting my focus from the traditional service-based agency model to the Pay Per Lead (PPL) agency model. After working with major brands and spending millions on ad spend, I realized that the retainer model often turns agency owners into glorified employees.I’ll compare the two business models side-by-side, covering everything from ad account structure and pixel data to scalability and asset value. We’ll look at the math required to hit $10 million in revenue with both models, the best niches to target for PPL, and how AI automation changes the game. If you are looking to turn your agency into a sellable, scalable asset rather than just a service business, this breakdown is for you.