Episode 143: Identity Tax

Do you ever feel like you’re doing everything right and checking all the boxes, but still not getting results? In this episode of the Seven-Figure Standard Podcast, Arash breaks down the concept of the Identity Tax: how your old identity causes self-sabotage and limits your growth. Tuning in, you’ll hear all about how your identity is holding you back and how to see the weaknesses in it. We even share a ‘formula’ for bulletproofing your identity so that you can decrease the identity tax you pay and finally get the results you want. If you want 2026 to be the year that you decide your identity instead of letting the world define it, then be sure to press play now!

Key Points From This Episode:

• Arash explains what the identity tax is.
• Why you need to make your identity the foundation of everything you do.
• How to know when your identity is holding you back and the power of extreme ownership.
• Asking yourself what the identity of your future self is when you set a goal.
• The importance of enforcing your standards.
• How to see where the gaps in your identity are and why it’s so hard to work on your identity.
• Why you need to be bold and think big.
• How to figure out where you’re paying identity tax right now.
• Why the behavior of your new identity has to be non-negotiable.
• The formula: decide, enforce, normalize.
• Seeing asking for help as a strength.

Links Mentioned in Today’s Episode:

Voss Coaching Co

Voss Coaching Co on LinkedIn

Voss Coaching Co on Instagram

Voss Coaching Co on Facebook

Mykie Stiller on LinkedIn

Mykie Stiller on Instagram
Arash Vossoughi on LinkedIn

Arash Vossoughi on YouTube