Episode 140 - From 20% to 70% Open Rates: The Email Secrets Photographers Need to Know

In this episode, Dawn Richardson from Flodesk joins us to tackle the biggest pain points photographers face with e-mail marketing. Dawn shares how, before she joined the Flodesk team, she built a six-figure photography business with just 300 highly engaged e-mail subscribers. The team dives deep into practical strategies for improving open rates, the importance of regular list cleaning, and why sending from a custom domain email is non-negotiable for serious photographers. Topics Covered: Email deliverability fundamentals: why consistency beats surprises and how to avoid the spam folder List management strategies: cleaning unengaged subscribers, segmentation, and focusing on quality over quantity Improving email performance: subject lines, personal storytelling, technical setup, and understanding key metrics Building authentic connections through targeted campaigns and personal newsletters that drive real business results And so much more! Connect with Dawn: Use our affiliate link for 50% off Flodesk: https://flodesk.com/c/N12FH6 Connect with Dawn on IG: https://www.instagram.com/itsdawnrichardson/ Join TMA! ⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox