Episode 130: Emus, Rheas, And The Farm Life

A six-foot flightless bird doesn’t just change your pastures—it changes your business model. We sit down with an Ontario rancher who started with a simple idea in the early ’90s and built a resilient operation around emus and rheas, turning a niche into a livelihood with smart pivots, careful breeding, and products people actually want. From green, three-layer eggs prized by carvers to low-fat red meat and a surprisingly versatile oil, you’ll hear how every part of the bird can hold value if the process and markets line up.

We walk through the fundamentals: why emus prefer long, narrow pens, how they handle cold, what they eat, and what it really takes to keep predators out. Then we open the ledger. Emu oil—naturally anti-inflammatory and rich in omegas—becomes pure oil, salves, soaps, and creams for arthritis, tendonitis, burns, eczema, and psoriasis. You’ll learn how raw fat becomes refined oil, why processing scale matters, and how a three-year shelf life shapes inventory. We compare emus to rheas—faster stress, lower chick survival, different laying windows—and break down pricing, from $250 emu chicks to $800 rhea chicks, plus why rising demand pushed the farm away from meat and toward breeding.

Not everything fits the spreadsheet. Hides remain an untapped avenue without a local finisher, feathers sell best to crafters in small runs, and manure isn’t garden-friendly like alpaca pellets. Yet the model works because it’s grounded: steady farmer’s market sales, a clear website, and straight talk about margins, survival rates, and the patience required to make specialty agriculture sustainable. If you’ve ever wondered whether giant birds can support a modern small farm—or if emu oil can actually help sore joints—this story delivers useful answers without the hype.

Listen now, subscribe for more field-tested stories from the outdoor world, and leave a review with your biggest question about raising emus or rheas.